PDF Ebook Style & Substance: How to Create a Compelling Brand, by Liz Dennery Sanders

PDF Ebook Style & Substance: How to Create a Compelling Brand, by Liz Dennery Sanders

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Style & Substance: How to Create a Compelling Brand, by Liz Dennery Sanders

PDF Ebook Style & Substance: How to Create a Compelling Brand, by Liz Dennery Sanders

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From the Back Cover

The number of female-run companies has grown by 70% in the last ten years. More than any previous era in history, women are stepping forward and saying, "I want to be the boss.It's great to have raw ambition. But as an entrepreneur, how will you earn customers' trust and respect? Why should a client hire you and not one of your competitors? What's going to get people raving about you on social media? What's going to make your business stand out?These are the questions that will determine your success.To find answers, dive inside this book.In Style & Substance, you'll learn how to build a strong, distinctive brand that's immediately recognizable, just like Chanel, DryBar or Beyonce. You'll clarify how you want to be perceived, how to build that exact perception in people's minds, and how to attract your dream clients and customers without spreading yourself too thin and burning yourself out.If you're a consultant, coach, artist, writer, maker, or any other kind of entrepreneur, Style & Substance is a must-read. Before you spend thousands hiring a marketing strategist, website developer or business coach, start with this book.

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About the Author

Liz Dennery Sanders is a brand consultant, creative director and the founder of SheBrand. With 25 years of experience in branding, marketing, public relations and influencer outreach campaigns, she's known for her ability to select the words, images and packaging that bring brands to life, and for helping her clients to build intensely loyal, devoted fan bases. In 2009, Liz founded SheBrand to provide women with tools to build strong, compelling brands. Through SheBrand, and through her involvement with organizations like Women in Need, Step Up Women's Network and She Should Run, her mission is to help women rise higher - using their voices, building their businesses, growing their influence and shattering glass ceilings and old perceptions about what a woman is capable of being and doing. Prior to founding SheBrand, Liz ran her own PR agency, Dennery Marks Inc., for more than a decade, specializing in targeted media and celebrity outreach campaigns. She garnered millions of dollars in press value for her clients and helped them build relationships for their products and services with Hollywood celebrities like Halle Berry, Sharon Stone, Kendall Jenner, Kim Kardashian, Cindy Crawford, Heidi Klum, Gwyneth Paltrow, Marcia Cross and Kelly Rutherford. She has worked on brand development and influencer projects with individuals like Serena Williams, Jessica Alba and Garcelle Beauvais, and lifestyle brands that specifically market to women like Escada, Anastasia Beverly Hills, Hale Bob and Elyse Walker. She's the author of Style & Substance: How to Create a Compelling Brand, and the creator of Badass Brand, an online class for small business owners and service professionals who want to build an iconic brand that's clear, consistent, recognizable, adored and respected, just like Chanel, DryBar and Beyoncé. Liz has been featured in The Los Angeles Times, The Orange County Register, The Chicago Tribune, The Daily Beast, Advertising Age, The Coveteur, The Huffington Post, and on Good Morning America and Access Hollywood.

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Product details

Paperback: 172 pages

Publisher: SheBrand, Inc.; 1 edition (February 6, 2018)

Language: English

ISBN-10: 0692991816

ISBN-13: 978-0692991817

Product Dimensions:

8 x 0.4 x 10 inches

Shipping Weight: 12.8 ounces (View shipping rates and policies)

Average Customer Review:

4.7 out of 5 stars

18 customer reviews

Amazon Best Sellers Rank:

#361,810 in Books (See Top 100 in Books)

Style & Substance was a godsend as it has helped me to clarify my brand and to fall in love all over again with why I started my business in the first place. Clear, concise step-by-step advice that makes sense and is so fun to read. If you are building a business, this is a must have. You will learn and enjoy the process.

Tag me a raving fan of this book! The material is beautifully and simply presented, but the work is deep and revealing. Not only will you get brand clarity, you’ll know exactly what to do to ensure your target market does too. And isn’t that the point? Thank you, Liz Dennery Sanders!

The book is really not very useful for a real business, It is justalot of fluffy feeling stuff and 75% of the book is empty pages? that you fill inPass on it

YES! Finally a book on branding that speaks to my heart as well as my head.This elegant book was an invitation to dive deeper into the core of my business so I could gain clarity again on what truly matters to me - and my customers. Step by step exercises. Heartfelt reflections. Success stories that lit up my imagination.Walking through each section felt, easy, approachable and fresh. So much value in one elegant book! Thank you!!!

Thank you Liz for this inquiry in to brand and self and what we are growing!

Obsessed! I absolutely love this book!As a business coach, I find that so many of my clients are so confused about how to build a solid brand foundation for their businesses (something that is essential to getting eyeballs on their products and services). And as a former trademark lawyer, I've seen a lot of money wasted on really terrible branding.Style & Substance helps you avoid all that drama by taking you through a simple step-by-step process for creating brand clarity. This is not another boring book on branding and marketing that will leave you even more confused about your brand – this is a real, executable tool to help you create a compelling message and brand. I loved all of the exercises in the book and it really helped me (someone who has a been in business for many years and has a pretty solid brand) make my branding even stronger. I am buying this book for all of my clients!

I'm a lucky duck, because I got to peek at a copy of this book before it got released publicly... and I squealed with excitement ("Eeeee!") when it arrived in the mail.Style & Substance invites you to think deeply about why you want to run a business... the impact you want to make on humanity... and how to express your signature style in all aspects of your business, from your logo to your clothing to the way you greet clients when they step into your office.The world is saturated with so much gimmicky, slimy, icky business advice. This book is the OPPOSITE of all that. It's deep, thoughtful, elegant... a must-read for any current (or aspiring) entrepreneur.I just bought an extra copy to give to a friend, and I'm sure I'll end up buying several more! <3

I was lucky enough to sneak a peek at “Style & Substance” before its official release. Liz is a deeply experienced, skilled, and talented branding pro AND a generous, supportive, and all-around wonderful human being—and that unique, beautiful combination shines through in every page of “Style & Substance.” Liz has packed this gorgeous book full of proven, research-backed branding principles, industry-insider knowledge, and easy-to-implement tips and best practices.I don’t know how she pulled this off, but Liz managed to write a sophisticated, substantive book that’s also incredibly easy and fun to read. Even better, the principles in “Style & Substance” can be applied to any type of business.I’ve already started incorporating Liz’s principles in my own business. I can’t wait to see how my clients and my bottom line will respond—and I know it will be a positive response because the principles laid out in “Style & Substance” are THE REAL DEAL (just like Liz herself!).If your brand needs a quick refresh or a complete overhaul—or if you’re just starting from scratch—do your own clients and business a favor and get “Style & Substance” today. Thanks for creating this amazing resource and sharing your unique brilliance with the world, Liz!

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Style & Substance: How to Create a Compelling Brand, by Liz Dennery Sanders PDF

Style & Substance: How to Create a Compelling Brand, by Liz Dennery Sanders PDF

Style & Substance: How to Create a Compelling Brand, by Liz Dennery Sanders PDF

Style & Substance: How to Create a Compelling Brand, by Liz Dennery Sanders PDF