PDF Download The New and Complete Business of Licensing: The Essential Guide to Monetizing Intellectual Property
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The New and Complete Business of Licensing: The Essential Guide to Monetizing Intellectual Property
PDF Download The New and Complete Business of Licensing: The Essential Guide to Monetizing Intellectual Property
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Review
“There is a need in our industry for comprehensive information and instruction, in a manner that both novice and expert can appreciate, and this book addresses those needs. You will be hard pressed to find a more impressive group of contributors and industry experts assembled in one publication.” —Rick Van Brimmer, Assistant Vice President, Business Advancement, The Ohio State University“Trademark Licensing is a very complex business; one that is very difficult to learn the nuances. Finally, there is a book out there that provides those new to the licensing business as well as industry veterans, with an in-depth and well-organized knowledge base to understand both the art and the science to the ever-evolving brand licensing business.” —Mike Slusar, Managing Director, Brandar Consulting, LLC
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About the Author
Greg Battersby is managing member of The Battersby Law Group, LLC which specializes in intellectual property and licensing law with a particular emphasis on merchandising law and toy licensing. Since 1995, he has served as General Counsel for the International Licensing Industry Merchandisers' Association ("LIMA") and was inducted into its Hall of Fame in 2009. Greg has written more than 35 books on various licensing and IP topics, written more than 50 articles, and given more than 200 talks on the subject before a wide range of audiences. He lives in Westport, Connecticut. Danny Simon is a thirty plus year veteran of the licensing industry with expertise in all phases of the merchandising and licensing process. Having built the licensing division for Lorimar Productions, 20th Century Fox and Carolco Pictures, he opened his own licensing agency called The Licensing Group, Ltd. He lives in Los Angeles, California.
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Product details
Paperback: 525 pages
Publisher: Kent Press; None edition (June 5, 2018)
Language: English
ISBN-10: 188820611X
ISBN-13: 978-1888206111
Product Dimensions:
6.8 x 1.3 x 9.9 inches
Shipping Weight: 2.2 pounds (View shipping rates and policies)
Average Customer Review:
5.0 out of 5 stars
2 customer reviews
Amazon Best Sellers Rank:
#826,411 in Books (See Top 100 in Books)
Even though I already have more than two decades of experience in the licensing industry, I have found this book to be an essential resource. It's a great reference and even gets into the reasons behind how licensing deals can be structured. I highly recommend it.
I've been in the business a long time but found this book to be extremely thorough and chock full of good information and reminders in this very intricate business of licensing! Don't hesitate, a great book!
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